by Linda R Wright
10/10/2021

Days of youth
quietly re-awakened
Soft rustling autumn leaves
slowly dancing from treetops,
baptized again and again
by gentle rains invoking remembrance

Sitting leisurely, our ghosts of past,
that Spring’s innocence of then …
excitedly watching
the train of life speed by
on the long steel tracks…to somewhere

The lonely forgotten train station
standing the test of time,
gave shelter
on busy Saturday afternoons
to our youth,
taking advantage
of the long bench’s comforting arms
Welcoming us to rest,
waving to the conductor in hopes,
a return wave of recognition,
enhancing our joy
over such a small trivial thing
as he had done many times before

Years passed
The train traveled to somewhere
…. and so did we

In the Autumn of our years,
we returned ….
After years of neglect
and those forgotten dreams of youth,
a dazzling diamond along the tracks
greeted us with enthusiastic memory

Liken the lady she is,
surrounded by nature’s ornaments,
she offers the same warmth,
inviting us
into her inner walls of times past
to reflect and dream again

We are all onboard that train
Passengers,
on our golden journey … to somewhere
looking out the windows,
waving to the youth ….
that was us

The post Woodbury Station Cafe – Sitting on the Bench Dreaming appeared first on Woodbury Heart & Soul.

The swish… a red bullseye… the golden arches… even without brand names attached we recognize these logos as representing Nike, Target, and McDonald’s respectively. All three are examples of how an effective logo can speak for a brand.

So what about Woodbury Heart and Soul – a South Jersey community development program? What image could possibly characterize it?

Heart and Soul is more than an organization located in Gloucester County, NJ and our driven team of Heart and Soul members wanted to represent that. But how?

Rick Clemmons knew. He proposed a heart inside of a multi-colored circle.

“The circular multi-color graphic best communicates the notion of different cultures combined abstractly and simply,” said Clemmons, an Oklahoma-based creative design and marketing business owner..

While Clemmons successfully captured what Heart and Soul was hoping to represent, it took about 10 days and around five different logo designs before narrowing it down to two.

Next, a decision had to be made…

By having multiple meetings – some in committees, others with the full team – a system was utilized: discuss and vote.  Members shared their thoughts about each logo design and what it meant to them. Afterwards, they cast their vote.

Once the logo was finalized, a few members of our team participated in recording a logo unveiling video that was uploaded to our social media platforms. Viewers are able to learn about the process of establishing a logo and what the image meant to the Heart & Soul team.

You can watch the unveiling video here: https://fb.watch/8si0hmnsVD/ and listen to the podcast episode here: https://anchor.fm/woodburyvoice/episodes/Woodbury-Heart–Soul-evna7b

The post Our Logo appeared first on Woodbury Heart & Soul.